With Fleet Safety Training, Reduce Your Fleet Accident Rate Guaranteed


Our promise: To save your organization money on insurance and vehicle damage by reducing your vehicle incident/accident rates using our proven 3 element driver attitude improvement defensive driving system. With our driver safety training and fleet safety program, you are guaranteed to see the difference.

We believe that it’s possible for every worker to return home safely every single day and not be involved in even minor motor vehicle incidents. Learning driver safety not only saves you money but can also save lives.

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Provide Thinking Driver's premier courses to your employees on-line.

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Driver Safety training in person and online. Inquire today.

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Print materials, videos and eLearning courses to assist with learning the way you prefer.

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For many organizations, off the shelf programs do not meet their needs.

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Why Thinking Driver

Bryan Lundale, Safety Leader at BC Safety Authority and Regional Vice-President for Canadian Society of Safety Engineering explains the 60% reduction in incident rates achieved using Thinking Driver. The savings achieved by BCSA were three times the cost of program implementation!


At Thinking Driver our mission is to make the world safer by eliminating work related vehicle incidents. We are dedicated to reducing vehicle accidents and incidents and the human as well as financial costs associated with them. Changing driver behavior is the secret to eliminating vehicle incidents and we do this more effectively than any other driver training provider. We are the only fleet safety provider that will GUARANTEE to reduce accident rates in fleets of vehicles from small to large using our three step process for organizations that want to save money on vehicle incident and accident costs.

We do this by effectively addressing driver attitudes in a way that is certain to reduce accident rates in your fleet by reducing risk taking behavior by your employees.  

Thinking Driver is different from the rest.

  • We focus on reducing risky driving behavior by developing safe driving ATTITUDES.
  • We develop effective, relevant, useful and interesting TRAINING MATERIALS.
  • Our experienced trainers deliver ADVANCED STRATEGIES to minimize risk.
  • Our program  is Government recognized and approved 
  • Exceptional WORLD CLASS trainers, each with decades of experience.

Our eLearing courses employ accelerated learning management technology that will stimulate and engage your employees and faciitate dramatic attitudinal shifts. 

When you choose face to face training, either in classroom or in vehicle, you know that you will be getting the very best Instructors in the world. Most Thinking Driver instructors are retired police officers with decades of on road enforcement and training experience.


More on Why Thinking Driver   More About Us


Why Driver Safety Training?



"The instructors' enthusiasm and passion for instructing really shows through."

BC School District


"Excellent course. Keep up the good work!"

BC Hydro

Vehicle incidents are the leading cause of death and lost time accidents in the workplace outpacing any other single factor. Driving is THE MOST DANGEROUS activity that your employees engage in and they deserve every opportunity to learn proven defensive driving fundamentals and attitudes that will keep them safe and out of harm’s way.

  • Basic driver training and vehicle familiarization demonstrates due diligence and your organization’s commitment to employees’ wellness.
  • Regular refresher training, commmunication with employees and evaluation ensures ongoing competence and compliance with policy. 
  • Documented training and evaluation provides a foundation for next steps with problem drivers. 
  • Most people never attend driving school when they first learn to drive.
  • Your employees may not have experience driving in the environments in which you operate.
  • Your employees may have no experience and be unqualified to operate vehicles of the size or type that your company uses.
  • Due diligence demands that employees are trained, evaluated and documented as COMPETENT to operate the assigned vehicle at the outset of their employment.
  • Over time, attitudes, knowledge and skill will erode and result in increased incident rates without advanced or refresher training.
  • Specialty training such as Hazard Avoidance, Winter Driving and Trailer Towing fills in gaps in skills and knowledge, and ensures competence. 

Reduced accident rates 


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Join Thinking Driver

Gain Access to Our Safety Professional Resource Centre

Become a part of our community of experienced and knowledgeable driver training specialists. You’ll be given access to a members only area where you’ll have the following benefits:

  • Access to resources to help you reduce incident rates in your organization.
  • Membership at our Thinking Driver LinkedIn page.
  • 8 Critical Steps to Corporate Vehicle Safety Video Bootcamp.
  • Free subscription to Tailgate Topics safety meeting planners.
  • Archive of all TailGate Topics meeting planners.
  • Free trial of our world class eLearning courses.
  • DVD Preview Access - Preview any of our DVDs before you purchase.

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Latest Tailgate Topic & Tip

  • 21 - BICYCLES
    SAFETY MEETING PLANNER & AGENDA BICYCLES! Meeting Leader: • Prepare in advance to make this meeting effective.Go to the Thinking Driver website for instructions on how to best use this information. (• Print and read over this entire agenda (or download a PDF version here). • Think about how you…

Latest Thinking Driver News

  • The Thinking Driver Newsletter - Volume 1, Issue 55 May 2018
    The Thinking Driver Newsletter - Volume 1, Issue 55  May 2018

    Header May2018

    These Essential Spring Cleaning Tips Will Have Your Car Summer Ready!

    May2018 1

    If you're reading this site, there's a pretty good chance you care about your car.  Thanks to Canada's horrid unique climate mix that freezes our cars in the winter and bakes them in the summer, our vehicles tend to suffer a host of hazards that'd terrify even the most professional detailer.

    Over the winter, your car's exterior was assaulted by, well, salt while the interior was bombarded with slush and ice.  That's not to mention the wear and tear caused by Dad's habit of spilling his double-double all over the dashboard on the way home from junior's hockey practice.

    With the calendar now in [May], it's a great time to evacuate all of winter's debris.  The best way to combat permanent damage is through regular cleaning and detailing, of course.  If schedules were jam-packed during the snowy months and one didn't have a chance to hoover out winter's flotsam and jetsam, don't worry.  We've got you covered with a checklist that'll get your ride shining in no time.

    Wash the Car (properly)

    May2018 2

    Take care of the essentials first by giving your car a good wash to rid it of the winter grime.  Head to your favourite automotive department and pick up a couple of wash mitts, soft material towels, proper car wash soap (dish liquid will harm a car's paint), and a few drying cloths.

    When washing, make certain to use the two-bucket methods.  What's that, you ask?  Well, one bucket contains the soap and water mixture while the other is used solely for rinsing the wash mitt.  This way, there is little chance of picking up stray dirt on the wash mitt as might happen if the same bucket is used to both apply the soapy water and rinse the mitt after washing a body panel.

    For an extra dose of paint protection, invest in a plastic guard which fits into the bucket, allowing the dirt thrust into the bucket during a rinse to sink to the bottom and stay there, out of reach.  A good quality microfibre wash mitt is key to avoid damaging the paint on a car.

    Invest In Quality Automotive Specific Products

    May2018 3

    Cleaning tools such as wash mitts, sponges, and towels should be made of soft materials that will not scratch the paint or other surfaces.  When using them, be absolutely certain all these products are free of dirt and grit.  Did you drop that new sponge on the driveway while practicing the two-bucket method?  Wash it thoroughly before using it again.

    The products being used for cleaning a vehicle should be specifically designed for automobiles.  Household cleaners like dish soap do a great job of cutting grease in the kitchen but often contain ingredients that can damage the delicate paint finish on vehicles.  Instead of hitting up the supermarket for car cleaning supplies, head to an automotive retailer who will have the proper soaps, washes, and waxes on the shelf.  Your initial investment might be a bit higher but it will pay off in the long run.

    Don't Forget the Interior

    May2018 4Can you see your reflection in the car's paint yet?  Good, because now it's time to turn your attention to the car's interior.  Vacuuming and glass cleaning might sound like blindingly obvious tasks but they will keep winter's damage at bay, even if your car hasn't seen a vacuum since Halloween.  Be sure to use a good quality wet/dry vacuum to hoover all the dirt and debris out of the carpets and seating surfaces.

    Picking up a can of cleaner especially formulated for your car's cloth or leather seats will go a long way to rejuvenating a winter-worn interior.  Pro tip: be sure to test any interior cleaners in an inconspicuous area before applying it liberally to make sure the product doesn't strip the fabric of its colour.

    Use a soft cloth and appropriate cleaner (water works well in a pinch) to wipe grime from the dashboard.  Don't throw out those old toothbrushes - they're perfect for digging crumbs out of the cup holders and cubbies.  Protect your ride going forward with a good set of rubber mats that will trap dirt and snowy slush before it even has a chance to reach the carpet.

    Doing a thorough job of cleaning one's vehicle is time consuming but the rewards are great.  Whether a person is a gearhead or not, spring cleaning a car will exorcise winter's grit and maybe even boost its resale value a bit at trade-in time.  For us misty-eyed gearheads, it's the equivalent of treating a loved one to a day at the spa.

    20150211 C4728 PHOTO EN 11995Written By: Matthew Guy,

    Posted on April 23, 2018



    For more information on Fleet Driving Safety for your employees, visit



The Thinking Driver Program was created by Spencer McDonald, driver psychology and counseling specialist to improve driver attitudes and reduce aggressive driving and fleet incident rates.

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